Wellcome Forms Strategic Partnership with Leading Frozen Food Company, Sinomax-HuiKang Food

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Oct 28,2023

Wellcome Forms Strategic Partnership with Leading Frozen Food Company, Sinomax

[SUMMARY]:Recently, Shijiazhuang Huikang Food Co., Ltd. (hereinafter referred to as “Huikang Food”) and Zhengzhou Simian Food Co., Ltd. (hereinafter referred to as “Simian Food”) formally signed a strategic cooperation agreement.

Recently, Shijiazhuang Huikang Food Co., Ltd. (hereinafter referred to as “Huikang Food”) and Zhengzhou Simian Food Co., Ltd. (hereinafter referred to as “Simian Food”) formally signed a strategic cooperation agreement. Under the agreement, the two companies will leverage their respective strengths, join forces as industry leaders, jointly develop the pre-made meal market, establish a long-term and stable partnership, and achieve mutual benefit and win-win outcomes.

According to reports, in May of this year, Wang Peng, Chairman of Sinan Foods, led a delegation of senior company executives on a visit and inspection tour of Wellcome Foods. The leaders of both companies provided detailed briefings on their respective operations and engaged in in-depth discussions on key milestones and priority areas for strategic cooperation. In July, Wang Huijie, Chairman of Wellcome Foods, together with other company executives, paid a return visit to Sinan Foods, marking a promising start to deepened collaboration between the two firms through the signing of this strategic agreement.

After the signing of the strategic cooperation agreement

The two parties have already launched in-depth cooperation in full swing.

As the upstream supply chain for Sisi Food

Wellcome Foods strictly adheres to

Five Major International Standards

Ensure that every product manufactured on a contract basis is a meticulously crafted masterpiece.

Alleviate supply chain concerns for those who are missing someone

The photo shows the shipping area at Wellcome Foods’ pre-made meal production base.

As a leading player in the frozen rice and noodle sector, the Simian brand enjoys ubiquitous recognition among Chinese households. Over nearly three decades of dedicated cultivation, Simian has not only established a strong presence in consumer-facing channels such as supermarkets and hypermarkets but has also built an extensive sales network across the business-to-business foodservice channel. The brand ranks among the top in the nation in terms of brand influence, production capacity, and total sales volume.

As a leading player in the pre-made meal sector, Wellcome Foods has been deeply engaged in the industry for 30 years and is recognized as a national-level leading enterprise in agricultural industrialization. Since launching its export operations in 2001, the company has primarily exported quick-frozen prepared meat products and quick-frozen fruits and vegetables. To date, it has amassed 20 years of experience in export management. Moreover, Wellcome Foods is among the first domestic pre-made meal producers to obtain both BRC and IFS European certifications.

Leveraging Xiansi’s deep expertise and Wellcome’s 30 years of experience and industry leadership in the frozen-food sector, we are fully confident that this strategic partnership will deliver a superior, safer product experience to consumers, generate greater economic benefits for distributors and retail channels, and create new drivers of growth.

Therefore, the “brand + channel + supply chain” model jointly developed by Sīniàn and Wellcome Foods leverages each party’s strengths while mitigating its weaknesses, achieving complementary advantages and enabling both companies to advance more steadily and sustainably in the pre-made meal sector.