As a leading brand in China’s pre-made meal industry, Guyan Pre-made Meals showcased its best-selling and most comprehensive range of pre-made meal products to food experts, catering clients, and industry peers at this exhibition. Not only did they bring dozens of signature meal kits—including Taiwanese braised pork, Japanese marbled beef, preserved vegetable braised pork belly, and curry chicken cubes—but also presented an impressive selection of Guyan Family Feast dishes tailored for home consumption. Leveraging the exhibition platform, Guyan created a dedicated culinary showcase, bringing together a wide array of products and offering visitors a gourmet feast that combines tasting, hands-on experience, and networking—thus satisfying the diverse needs of the audience.

Gu Yan Family Feast is a product brand under the Gu Yan brand, specifically designed for C-end consumers and passionately endorsed by the renowned host Fang Qiong. Adhering to the brand philosophy of “Come home and eat regularly,” Gu Yan Family Feast is committed to providing consumers with safe, healthy, convenient, and delicious pre-prepared dishes. Its flagship products include classic regional delicacies such as braised beef tendon, pickled cabbage fish, Kung Pao chicken, Beijing-style shredded pork in sweet bean sauce, Mu Xu meat, sweet-and-sour pork tenderloin, pineapple-grouper with sweet and sour sauce, fish-flavored shredded pork, and Buddha Jumps Over the Wall. With just a few simple steps, consumers can effortlessly enjoy a full-course feast, eliminating the hassle of preparing elaborate meals at home.

Gu Yan Pre-made Dishes is a leading pre-made dish brand in China that was among the first to adopt a “2B+2C” business model. Leveraging Huikang Food’s more than 20 years of experience in export management, Gu Yan Pre-made Dishes focuses on the R&D, production, and sales of pre-made dishes, and is committed to providing consumers with safe, healthy, convenient, and delicious pre-made meals.

Guyan owns eight production workshops and more than ten automated production lines. It boasts the nation’s first seven-layer, multi-column reciprocating quick-freezing tunnel capable of simultaneously freezing six product batches at a time, with a daily output of 160 tons and an annual output value of 4 billion yuan. Under its umbrella, Guyan offers a product portfolio of over 150 items, including Guyan Meal Kits, the Guyan Home Feast Cuisine series, the Guyan Private Cuisine series, and Crown Whole-Cut Steaks. Guyan’s pre-prepared meal business is experiencing rapid growth, with clearly defined strategic goals. The company is precisely focusing its efforts on two key segments—home-prepared meals and restaurant-prepared meals—and is deeply cultivating the trillion-yuan blue ocean market for pre-prepared foods.

As a key national leading enterprise in agricultural industrialization, Gu Yan consistently and meticulously adheres to rigorous standards throughout every stage and link—R&D, quality control, production, and logistics—demanding the highest product quality and striving for the ultimate flavor. In the end, this ensures that every single pre-made dish from Gu Yan is a masterfully crafted masterpiece.

Gu Yan Pre-made Dishes—Nationwide Franchise Opportunities, Sharing a Multi-billion-Dollar Blue Ocean Market

Guye’s pre-made dishes have already established a presence in 190 regions across China and have built a comprehensive sales network system. Multiple sales channels—including online platforms, offline stores, supermarkets, community outlets, and catering establishments—are advancing in parallel, with annual sales growth exceeding 60%. With experience managing over a thousand retail outlets, Guye provides customers with full-service distribution support. By proactively positioning itself in the market and building robust channels well before the full potential of the pre-made dish sector is realized, Guye has seized an early-mover advantage.

Gu Yan’s advantages in collaborating on pre-made dishes:

Strict price control: The company has a supervisory team of more than 10 members, which, while maintaining order in the distribution channels, also safeguards the legitimate interests of distributors, enabling them to confidently focus on market development.

Strong product R&D capabilities: The company boasts a robust product R&D team and a market research team, enabling rapid iteration of new products to meet the diverse product demands of different customers and channels. Ample inventory ensures timely supply.

Comprehensive Promotion Services: The company has established a fully integrated product promotion service system, tailoring quarterly and monthly promotion plans to meet the needs of different clients. There are activities every month and promotions every week, with strategies customized for each specific location, emphasizing practical implementation.

A well-rounded management trainee program: pre-job training, regular on-site store visits, in-store coaching, one-on-one guidance and problem-solving for stores, and periodic region-wide centralized training—all designed to continuously enhance the sales skills of promotional staff.

End-to-end cold-chain delivery: A robust cold-chain logistics system ensures professional, end-to-end cold-chain distribution—from the factory to the customer’s warehouse—safeguarding product freshness and quality.

Proven Model Replication: Over a thousand successful management and operational experiences from supermarket and retail stores, coupled with a professional team dedicated to supermarket and retail store operations, providing ongoing support for daily store management. The company offers franchisees a comprehensive product promotion model for the entire store, enabling them to get started easily and achieve quick profits.

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