Congratulations! Gu Yan’s signature marbled beef has been crowned “Category Champion” for 2024’s New Ingredients!-HuiKang Food

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Jun 28,2024

Congratulations! Gu Yan’s signature marbled beef has been crowned “Category Champion” for 2024’s New Ingredients!

[SUMMARY]:On June 27, the highly anticipated 2024 Second China New Food Ingredient Category Champions Conference was held, jointly guided by the China National Commerce Federation, the China Cuisine Association, and the China Seasoning Association, co-organized by Xin Cai Shi Magazine under Huatang Cloud Commerce and the Grain, Oil & Seasoning Marketing Alliance, and hosted by the Hebei National Commerce Federation.

On June 27, the highly anticipated 2024 Second China New Food Ingredient Category Champions Conference was held, jointly guided by the China National Commerce Federation, the China Cuisine Association, and the China Seasoning Association, co-organized by Xin Cai Shi Magazine under Huatang Cloud Commerce and the Grain, Oil & Seasoning Marketing Alliance, and hosted by the Hebei National Commerce Federation. During the conference, the "2024 China New Food Ingredient Category Champions List" was officially unveiled, and Gu Yan’s signature marbled beef—recently awarded the ITI International Taste Award—once again claimed the championship in the marbled beef category.

At the Category Champion Awards Ceremony, Liu Haiming, General Manager of Guyan Marketing, delivered a keynote speech on behalf of the company, titled “The New Frontier of Solo Dining—Guyan’s Signature Wagyu Beef.” Mr. Liu pointed out: Enterprises need to develop champion products in niche categories, and channel partners need to identify the top-selling items in those niche categories—only then can they break through the endless price wars and double their performance!

As consumers increasingly focus on food safety and health, and as their demand for personalized, diversified, and convenient foods continues to grow, the natural freshness of ingredients and “clean labels”—with transparent and straightforward ingredient lists—are becoming key factors influencing consumers’ food purchasing decisions and are gradually evolving into a mainstream trend. Gu Yan’s signature marbled beef is carefully selected from Australian Grade-S beef brisket, raised with premium feed and slow-grown for superior quality. The meat is sourced directly from the primal cut, ensuring a more robust and authentic flavor. Our labels are clean and transparent, containing zero added preservatives, and our recipes are impeccably pure!