Gu Yan’s signature braised beef wins the ITI International Taste Award—recognized as the “Oscar” of the food industry.-HuiKang Food

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Jun 05,2024

Gu Yan’s signature braised beef wins the ITI International Taste Award—recognized as the “Oscar” of the food industry.

[SUMMARY]:On June 3, “China Quality” once again made a stunning appearance on the international stage.

On June 3, “China Quality” once again made a stunning appearance on the international stage. The International Taste Institute (ITI), based in Brussels, Belgium, announced the winners of the 2024 Superior Taste Award. As a leading Chinese pre-made meal company, Guyan’s signature Wagyu beef product successfully stood out from thousands of entries across more than 100 countries worldwide, earning the prestigious International Taste Award for its exceptional product quality.

The International Taste Awards, founded by the International Taste Institute based in Brussels, Belgium, is a globally renowned third-party food quality assessment award. Its panel of judges comprises over 200 Michelin-starred chefs, food tasters, nutritionists, and culinary experts from diverse countries and regions—possessing what are widely regarded as the “most discerning palates” in the world. The evaluation process strictly adheres to a blind-testing methodology and employs an objective approach based on five international hedonic sensory analysis criteria, conducting professional assessments across five dimensions: first impression, visual appeal, aroma, taste, and aftertaste. With its star-studded team of expert judges and rigorous, impartial, and professional evaluation standards, the International Taste Awards enjoys unparalleled authority and is often referred to as the “Oscars” of the global food industry.

Gu Yan’s signature marbled beef—carefully selected, premium-quality Australian-imported, prime-cut beef that’s never blended or glued together. It features large cuts with a perfect 30% fat to 70% lean ratio, delivering a tender, smooth, and firm texture. Every bite is bursting with the satisfying aroma and flavor of authentic beef.

Gu Yan’s signature marbled beef is made exclusively from medium-sized, high-yellow onions with a sweetness level exceeding 7%. These onions have a sweetness range of approximately 6-8% (while peaches and pears typically have a sweetness level of around 7-9%). They’re exceptionally juicy, and their fresh, sweet flavor imparts an extra layer of complexity to the beef.

Gu Yan’s signature braised beef features an authentic Chinese-style sauce flavor—rich and aromatic. It boasts the sweet, savory taste of onions combined with the fresh, fragrant aroma of beef, making it the perfect accompaniment to steamed rice or noodles.

Gu Yan Pre-made Dishes is one of the first domestic brands to adopt a B+C model in the pre-made dish industry, and is committed to becoming a leader in China’s pre-made dish sector. As a food manufacturing enterprise, Gu Yan Pre-made Dishes strictly adheres to food safety standards and has successively obtained ISO9001 international quality management system certification and ISO22000 food safety management system certification. The company has also established new quality control standards featuring “five unifications” and “six inspections.” In September 2022, Gu Yan Pre-made Dishes was the first in China to pass both the “BRC Global Food Safety Standard” and the “IFS International Food Standard”—the European dual certification—thus becoming the country’s first pre-made dish enterprise to achieve this European dual certification. The oversight and feedback from international standards have further enhanced Gu Yan Pre-made Dishes’ recognition in food safety, enabling the company to consistently stay ahead of industry standards and establish itself as a “quality benchmark” in the pre-made dish sector.

Gu Yan’s pre-made dishes have once again earned acclaim at the 2024 ITI International Taste Awards, showcasing the exceptional quality of Gu Yan’s products to the world. Moving forward, Gu Yan will continue to meet consumers’ ever-evolving nutritional needs with even more scientifically advanced and higher-quality products, steadfastly pursuing high-quality development and shining brightly on the international stage.

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