China’s No. 1 in Pre-made Dishes—HOT List: Gu Yan has won the championship in the beef pre-made dish category!!-HuiKang Food

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Aug 14,2023

China’s No. 1 in Pre-made Dishes—HOT List: Gu Yan has won the championship in the beef pre-made dish category!!

[SUMMARY]:From August 11 to 13, the "2023 China Pre-made Dishes Industry Expo & Category Champion Awards Ceremony" kicked off grandly in Jinan, Shandong!

From August 11 to 13, the "2023 China Pre-made Dishes Industry Expo & Category Champion Awards Ceremony" kicked off grandly in Jinan, Shandong! Numerous leading pre-made dish companies gathered together to jointly boost the development of the pre-made dish industry and collectively seize the opportunities and benefits it offers! Shijiazhuang Huikang Food Co., Ltd., along with its brand Guyan Pre-made Dishes, participated in this expo.

On the afternoon of August 11, the "2023 China Pre-made Dishes Industry Future Development Conference and China Pre-made Dishes Category Champions Award Ceremony" was held with great pomp. During the event, the prestigious HOT List of China’s pre-made dish category champions was unveiled, and Gu Yan Niu Tao Pi—a product under Shijiazhuang Huikang Food Co., Ltd.—was honored as the champion in the beef pre-made dishes category.

Hai Ming Liu, General Manager of Marketing at Shijiazhuang Huikang Food Co., Ltd., was invited to participate in a high-level dialogue themed “Securing the Champion Position in Your Category: How to Accelerate Your Growth in a Competitive Environment.”

At the meeting, Liu Haiming shared with the attending guests how Gu Yan’s beef casing products—Gu Yan’s flagship pre-prepared dish—have played a positive role in the brand’s development. He pointed out that product categories are crucial for several reasons: First, categories clearly define the “battlefield” for a company, enabling it to see precisely where and against whom it will compete. Second, product categories are an essential tool for companies to implement a focused strategy, allowing them to allocate resources strategically—particularly in product R&D and marketing—to concentrate their efforts on specific points and key areas, thereby creating powerful momentum to penetrate the market.

Shijiazhuang Huikang Food Co., Ltd. was established in 1993 and is a national-level leading enterprise in agricultural industrialization. Since launching its export business in 2001, the company has primarily exported quick-frozen processed meat products and quick-frozen fruits and vegetables. Among these, our beef tendon products represent the largest export volume in China, capturing over 40% of the market share for similar products in Japan. Our company operates its own Wagyu cattle farm in New Zealand and has established partnerships with more than a hundred contracted breeding farms worldwide, supplying numerous high-end catering systems around the globe.

In 2015, Wellcome Foods launched the “Gu Yan” brand and officially entered the domestic pre-made meal market, pioneering a “2B+2C model” and focusing its efforts on two key segments: home-prepared meals and restaurant-prepared meals. Leveraging its superior access to beef ingredients, Gu Yan has made beef-based pre-made dishes its flagship offering. On the B2B side, its star product is Japanese-style Wagyu beef; in terms of beef quality, dish taste, and serving performance, it significantly outperforms its competitors across the industry. On the B2C side, Gu Yan’s signature product, Gu Yan Beef Skin Rolls, is a local specialty from Shijiazhuang. Other popular products, such as Gu Yan Quick-Cooked Potato-Stewed Beef and the original-flavor beef dishes in the Gu Yan Group Meal series, have all become best-selling hits in the pre-made meal industry, thanks to Gu Yan’s strong advantages in beef resources. These products have earned high praise from distributors, retail outlets, and individual consumers alike!

Gu Yan Pre-made Dishes is committed to achieving win-win, sustainable development with its partners and providing consumers with “high-quality pre-made dishes” that are safe, reliable, nutritious, and delicious.