Hebei Province Governor Wang Zhengpu Visits and Inspects Huikang Food.-HuiKang Food

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May 19,2022

Hebei Province Governor Wang Zhengpu Visits and Inspects Huikang Food.

[SUMMARY]:On May 17, Wang Zhengpu, Governor of Hebei Province, visited Shijiazhuang Huikang Food Co., Ltd. to conduct a special research study on promoting the high-quality development of the modern commerce and logistics industry. Zhu Haowen, Secretary-General of the Hebei Provincial Government, Ma Yujun, Mayor of Shijiazhuang City, and Wang Junhong, Secretary of the Zhengding County Party Committee, accompanied the governor on the visit. Wang Huijie, Chairman of Huikang Food, and Li Yongxin, General Manager, provided on-site briefings. The delegation led by Governor Wang Zhengpu first arrived at the company’s logistics and warehousing center, where they inspected the storage and logistics distribution of Guyan pre-made dishes. Chairman Wang Huijie gave a detailed introduction to Huikang Food’s basic situation and its logistics and transportation capabilities.

On May 17, Wang Zhengpu, Governor of Hebei Province, visited Shijiazhuang Huikang Food Co., Ltd. to conduct a special research study on promoting the high-quality development of the modern commerce and logistics industry. Zhu Haowen, Secretary-General of the Hebei Provincial Government, Ma Yujun, Mayor of Shijiazhuang City, and Wang Junhong, Secretary of the Zhengding County Party Committee, accompanied the governor on the visit. Wang Huijie, Chairman of Huikang Food, and Li Yongxin, General Manager, provided on-site briefings. The governor and his delegation first went to the company’s logistics and warehousing center, where they inspected the storage and logistics distribution of Guyan pre-made dishes. Chairman Wang Huijie gave a detailed introduction to Huikang Food’s basic situation and its logistics and transportation capabilities.

HuiKang Food is a large-scale food enterprise integrating agricultural cultivation, animal husbandry, the production and sale of pre-prepared dishes, the processing and sale of mid-to-high-end beef and fruit & vegetable products, and meat trading. The company has successively been awarded honors such as “National Key Leading Enterprise for Agricultural Industrialization,” “National Demonstration Enterprise in the Staple Food Processing Industry,” and “High-Tech Enterprise.” Its product portfolio includes eight major series—GuYan Meal Kits, GuYan Home Feast Dishes, GuYan Ranch & Beef, Crown Whole-Cut Steaks, Self-Heating Products, and Instant Foods—comprising over 160 individual products. Utilizing a logistics and distribution model that combines “self-built infrastructure with strategic partnerships,” its products are sold nationwide to 26 provinces, municipalities, and autonomous regions.

Governor Wang Zhengpu expressed great optimism about the development of the pre-made meal industry and affirmed Huikang Food’s development direction. At the same time, he pointed out that logistics and distribution are crucial components of business operations, and companies must build well-equipped, information-based warehousing and shipping platforms, as well as a robust product marketing network, to maximize the efficiency of goods delivery. In Huikang Food’s production workshop, Governor Wang Zhengpu inspected the entire production process of Guyan Meal Kits—from raw materials all the way to finished products. He gained a detailed understanding of the company’s technological R&D, product quality, and market operations, and expressed gratitude for Huikang’s long-term contributions to the province’s economic and social development. Li Yongxin, General Manager of the company, provided the governor and his delegation with a comprehensive overview of the company’s product lineup and marketing strategies. The Guyan Family Feast series—featuring products such as Guyan Beef Skin Rolls, Guyan Pickled Fish, and Guyan Crown Steak—has entered thousands of households through supermarkets and community group-buying channels. Meanwhile, frozen meal kits like Guyan Good Meal Pairings have consistently led sales on e-commerce platforms; according to official data from “Tmall,” Guyan Meal Kits have ranked first nationwide in their category for three consecutive years in online sales. After listening to the briefing, Governor Wang Zhengpu repeatedly praised the company’s rapid growth in recent years. He encouraged Huikang to closely align with market demands, increase investment in product R&D, strictly control quality, highlight the distinctive features of its flagship products, and establish itself as a golden brand in Hebei’s food industry.

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