Official Announcement || Gu Yan Joins Forces with World Champion Guo Dan, Embarking on a New Journey for the Brand-HuiKang Food

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Feb 18,2022

Official Announcement || Gu Yan Joins Forces with World Champion Guo Dan, Embarking on a New Journey for the Brand

[SUMMARY]:On February 18, 2022, Gu Yan signed an endorsement deal with Guo Dan, the world champion in roller skating and a speed skater who competed at the Winter Olympics, marking the beginning of a new chapter for the brand. Guo Dan is China’s first-ever Asian Championship winner in speed roller skating, China’s first-ever athlete to compete in both roller and ice sports, and the first athlete in the world to achieve a triple crown by winning the World Cup, World Games, and World Championships in roller skating. She was also a torchbearer at the 2008 Beijing Olympic Games, the flag-bearer at the closing ceremony of the Chinese delegation at the Jakarta Asian Games, and the world’s first female athlete to clock a time of under 42 seconds in the 500-meter track race. Off the rink, Guo Dan is humble and low-key; on the rink, she is focused, determined, and relentlessly forward-looking. As a leading brand in the pre-made meal industry, Gu Yan’s partnership with world champion Guo Dan not only represents a breakthrough for Gu Yan on its brand strategy journey but also reflects Guo Dan’s high level of recognition of the exceptional quality of Gu Yan’s products!

Stay committed to chasing your dreams and uphold product quality—Gu Yan has signed world champion Guo Dan.

February 18, 2022, Gu Yan Signs a Contract Guo Dan, World Roller Skating Champion and Winter Olympics Speed Skating Competitor Embark on a new journey for the brand. Guo Dan is China’s first Asian Championship champion in speed roller skating, China’s first athlete to compete in both roller and ice skating, and a World Cup participant. As the triple-crown champion of roller sports at the World Games and World Championships, Guo Dan was also a torchbearer at the 2008 Beijing Olympics and the flag bearer at the closing ceremony of the Chinese delegation at the Jakarta Asian Games. She is also the world’s first female athlete to clock a time of under 42 seconds in the 500-meter track race.

Off the field, Guo Dan is humble and low-key; on the field, she is focused and resolute. Forge ahead bravely. 。 And as a leading brand in the pre-made meal industry, Gu Yan... This time, we’re joining forces with world champion Guo Dan. ， Not only Gu Yan A self-breakthrough on the path of brand strategy—this is precisely what world champion Guo Dan is all about. Gu Yan Highly recognized for product quality!

Gu Yan Brand Carry Champion-quality ， Turn on The New Journey in 2022

In 2015 , early Guo Dan, who has become a world roller skating champion. Choose to start from scratch, Switching to speed skating, she became China's first speed roller skater. Speed skater and biathlete. As “the first one to take the plunge,” Guo Dan encountered numerous challenges after switching sports, but she ultimately overcame them all one by one. Guo Dan once stated: “As a multi-sport athlete, I want to inspire more people to believe that we Chinese can accomplish things we never dared to imagine.”

The sportsmanship embodied by Guo Dan—her courage to cross disciplines and boundaries, as well as her relentless determination to overcome difficulties and surpass herself—is akin to... Gu Yan Brand These years, daring to challenge product innovation. R&D innovation, Technological innovation , marketing innovation The brand’s pursuits align perfectly. It is precisely for this reason that... Gu Yan Choose to join hands with Guo Dan and embark on this journey together. The new journey of 2022.

Gu Yan Meal kit ， Cheer for the athletes, and support the food and beverage businesses!

The Gu Yan brand, under Shijiazhuang Huikang Food Co., Ltd., is among the first in China to launch... A leading brand in the “2B+2C model” of pre-made dishes, we specialize in the R&D, production, and sales of pre-made meals, committed to providing consumers with safe, healthy, convenient, and delicious pre-prepared dishes. With a product portfolio of over 160 items—including meal kits, family-ready meals, Crown Steaks, self-heating products, bento boxes, and instant foods—our offerings have become essential for modern, high-quality living. Our products have penetrated 190 regions across China, with comprehensive coverage on online e-commerce platforms and nationwide marketing through offline channels. OEM manufacturing orders are surging, and our performance continues to soar. The Gu Yan brand has taken the lead on Tmall platform and ranks among the top sellers in offline markets.

Gu Yan meal kits are a product line under the Gu Yan brand. B2B pre-prepared meal products have emerged in response to the accelerating pace of life, evolving attitudes, and the gradual advancement of standardized Chinese fast-food concepts. Meal kits—born out of the times—are now the new darling of the foodservice industry. Offering advantages such as convenience, nutrition, deliciousness, healthiness, hygiene, affordability, and rapid preparation, meal kits have become the winning formula for urban kitchens without open flames, standardized Chinese fast-food operations, Chinese fast-food chains, and the rapid expansion of the Chinese fast-food sector. Gu Yan Meal Kits Since entering the market, we have been committed to... “Providing best-selling dishes for catering businesses”—Gu Yan’s meal kit products offer a wide variety. 60 Our products boast stable quality and feature nutrition, delicious taste, convenience, and safety. Thanks to our strong product capabilities and consistently high-quality standards, we have earned widespread acclaim from a broad range of ingredient distributors and individual entrepreneurs.

Gu Yan cheers on and supports the Chinese speed skating team. Let’s cheer for China’s athletes! We wish Guo Dan, our brand image spokesperson, to keep pushing her limits, set new records for Chinese speed, go all out, and achieve even greater success. Meanwhile, Gu Yan will continue to deepen its commitment to the pre-made meal industry. As a benchmark brand in the sector, we’ll lead the industry toward healthy development and stand side by side with Guo Dan, working together hand in hand. More exciting moments will be created on the road to becoming “champion.”

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