An Extraordinary Journey, Boldly Moving Forward | Warmly Celebrating the 28th Anniversary of Shijiazhuang Huikang Food Co., Ltd.-HuiKang Food

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Dec 01,2021

An Extraordinary Journey, Boldly Moving Forward | Warmly Celebrating the 28th Anniversary of Shijiazhuang Huikang Food Co., Ltd.

[SUMMARY]:On December 1, 2021, Shijiazhuang Huikang Food Co., Ltd. celebrated its 28th anniversary.

On December 1, 2021, Shijiazhuang Huikang Food Co., Ltd. celebrated its 28th anniversary. Attending the celebration were Wang Huijie, Chairman of Shijiazhuang Huikang Food Co., Ltd.; Wang Wei, Chairman of Hebei Chuanghe Catering Management Co., Ltd.; Gao Yafeng, CFO of Huikang Food; Rong Haiyong, General Manager of Huikang Food’s International Business Division; and Li Yongxin, General Manager of Huikang Food’s Domestic Business Division.

Accompanied by majestic and uplifting music, employee representatives from all departments confidently and energetically entered the venue. Before the ceremony began, all employees sang the song “Unity Is Strength” together, offering a heartfelt blessing to Huikang on its 28th birthday.

At the celebratory ceremony, the Chairman of Huikang Foods delivered an important speech, stating: “An extraordinary journey—forward with great aspirations.” The first four characters reflect on our past journey, encapsulating the joys, sorrows, hardships, and triumphs Huikang has experienced over the past 28 years. The last four characters look ahead to a brand-new horizon—a testament to our confidence and determination as we embark on a new chapter. Huikang has now entered a critical phase of development, requiring a more efficient management structure, faster technological innovation, and deeper market expansion. From the very beginning when we launched the Guyan brand, through our commitment to pursuing both domestic and international markets, to the gradual establishment of a sizable sales team for Guyan meal kits and pre-prepared dishes, and the subsequent introduction of series such as home-style banquet dishes and private-cuisine specialties—we have embraced change, grown alongside the market, and continually refreshed our achievements. Looking ahead, we must remain committed to lifelong learning, rely on innovative approaches, build new capabilities, and accelerate the pace of innovation across various areas—including raw-material procurement, quality enhancement, image upgrading, flavor innovation, and market promotion—so as to continuously meet the evolving demands of the market and consumers and further enhance our brand through innovation.

Shijiazhuang Huikang Food Co., Ltd., established in 1993, is a large-scale food enterprise integrating agricultural cultivation and animal husbandry, pre-made meal production and sales, meat trading, and the processing and export of fruits and vegetable foods. It is a leading pre-made meal brand in China that was among the first to adopt the “2B+2C model.”

In 2019, the company was recognized as a National Demonstration Enterprise for Staple Food Processing and a Key National Leading Enterprise in Agricultural Industrialization. With strong production capabilities, the company produces 160 tons of products daily and boasts an annual output value of up to 4 billion yuan. It operates the most highly automated production line in China’s pre-prepared meal industry. Currently, Guyan Pre-prepared Meals have established a presence in 190 regions across the country, with diverse sales channels—including online platforms, offline stores, supermarkets, community outlets, and catering establishments—growing in parallel. The company’s annual sales growth rate exceeds 60%, and on the e-commerce platform Tmall, it has maintained a leading position in its product category for three consecutive years.

“Blessing the world, bringing health to every home”—HuiKang adheres to the corporate spirit of “striving for excellence in everything we do, yet remaining humble and straightforward in our approach.” We are committed to making cooking more convenient, dedicated to serving the people’s livelihood, and earnestly fulfilling our mission as a “national leading enterprise in agricultural industrialization,” thereby guiding the industry toward healthy development.

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