Meeting Consumer Demand with More High-Quality Products—Wellcome Foods Fully Ensures Production and Market Supply

“Hurry up and arrange shipments for the Beijing and Tianjin markets—trucks bound for the Jinan and Zhengzhou markets will be rolling into the factory any moment now!” On November 5, Wang Hengkai, the company’s Warehouse and Logistics Manager at Shijiazhuang Huikang Food Co., Ltd., was meticulously and efficiently coordinating shipment schedules on the company’s loading dock.

Since last year, Wellcome Foods has been aggressively developing the pre-made meal market. To date, it has established more than 200 outlets across Hebei Province, Beijing, and Tianjin, partnering with major supermarket chains such as Beiguo Supermarket, Beijing Wumart, and Tianjin CR Vanguard. Its “Guyan Family Feast” series of dishes, exemplified by the Guyan Beef Wrap, is steadily making its way onto the tables of countless households.

Founded in 1993, Huikang Foods is a large-scale food enterprise integrating agricultural cultivation and animal husbandry, the production and sale of pre-prepared dishes, the import and export of mid-to-high-end beef and fruit-and-vegetable products, and meat trading. In 1997, it became Hebei Province’s first private enterprise to obtain import–export rights; in 2001, it successfully completed sanitary registration with Japan’s Ministry of Agriculture, Forestry and Fisheries; and prior to 2015, its core business was export-oriented. In 2015, the company launched the Guyan brand and formally entered the domestic pre-prepared-dish market. Over just four to five years of development, Guyan pre-prepared dishes have achieved impressive results and garnered numerous prestigious awards. In 2018, construction commenced on Phase I of a pre-prepared-dish production base with a total investment of RMB 450 million; in 2019, the company was honored as a “National Key Leading Enterprise for Agricultural Industrialization”; and in July 2020, Phase I of the Huikang pre-prepared-dish production base officially began operations, marking the start of a period of leapfrog growth for the company.

Only with “diamond-like strength” can one take on “porcelain work.” While enhancing its production capabilities, Huikang Foods has established a rigorous quality-control system. The company currently operates eight production workshops and more than ten automated production lines, among which the Guyan frozen pre-prepared-meal line stands out as one of the most highly automated and longest continuous-production lines in China’s industry today. With a daily production capacity of 160 metric tons and an annual output value of RMB 4 billion, Huikang has become a domestically leading, fully automated base for the production of pre-prepared meals. At the same time, Huikang steadfastly upholds the principle that “quality is the lifeblood of the enterprise,” adhering to international export standards and maintaining a stringent quality-control regime to ensure the quality of every single product. The company rigorously complies with ISO 9001, HACCP, GMP, and SSOP quality-and-safety management systems. By closely controlling the source and conducting meticulous testing, Huikang has established a comprehensive traceability system that spans the entire supply chain—from farm to table—thereby guaranteeing consistent, high-quality products and giving consumers greater peace of mind when they eat.

Innovation is the “engine” driving corporate development. Huikang Foods continuously enhances its R&D capabilities and technological innovation. The company has been recognized as the “Hebei Provincial Enterprise Technology Center,” “Hebei Provincial High-Tech Enterprise,” “Hebei Provincial Technology Innovation Center,” and “Shijiazhuang Municipal Deep-Processing Technology Innovation Center for Fruits, Vegetables, and Meat.” Its R&D center spans 2,018 square meters and comprises a team of highly educated professionals in food science and nutrition, along with 56 star-rated chefs who are masters of diverse culinary traditions and flavor profiles, dedicated to achieving the ultimate taste in every dish.

To meet consumer demand, Wellcome Foods continuously expands its product portfolio. Currently, through a combination of in-house R&D, technology acquisition, and collaborative development, Wellcome has launched eight major product lines—Gulian Meal Kits, the Gulian Family Feast Series (including Gulian Beef Set Meal, Zhengding Eight Great Bowls, Sour Cabbage Fish, Braised Chicken in Brown Sauce, Hot Pot Chicken, Shushan Grilled Fish, Beijing-Style Sliced Pork with Soy Sauce, Kung Pao Chicken, and Pineapple Sweet-and-Sour Pork)—as well as Gulian Ranch Beef, Crown Whole-Cut Steaks, self-heating products, and ready-to-eat meals, totaling more than 150 SKUs.

In addition, Wellcome Foods has established a comprehensive sales network that seamlessly integrates online and offline channels, as well as supermarket, community, and foodservice outlets. In 2015, the GUYAN brand began expanding into Beiguo supermarkets, and today GUYAN products are available in all 39 Beiguo locations, generating annual sales of RMB 6 million. Among them, home-prepared meal kits—led by the “GUYAN Beef Wrap”—have particularly won favor among consumers.

Looking ahead, a responsible executive at Wellcome Foods expressed full confidence: “At present, our city is making all-out efforts to build a modern food industry cluster worth hundreds of billions of yuan. We will certainly seize this new development opportunity to further expand and strengthen our enterprise, delivering more high-quality products to meet consumers’ growing demand for premium goods.”