Gu Yan’s “Niu Tao Pi” makes its debut at the Technology-Driven Poverty Alleviation Conference, earning high praise from Jack Ma.-HuiKang Food

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Jan 12,2019

Gu Yan’s “Niu Tao Pi” makes its debut at the Technology-Driven Poverty Alleviation Conference, earning high praise from Jack Ma.

[SUMMARY]:On January 10, 2019, Alibaba Group hosted a technology-driven poverty-alleviation conference in Shijiazhuang, themed “Going Against the Tide of Poverty to Uncover the Source of Development” (hereinafter referred to as the “Conference”). Held at Hebei Normal University, the event was attended by Jack Ma, Chairman of Alibaba’s Board of Directors, who pledged comprehensive support for upgrading Hebei’s poverty-alleviation efforts and industrial development.

On January 10, 2019, Alibaba Group hosted a technology-driven poverty-alleviation conference in Shijiazhuang, themed “Going Against the Tide of Poverty to Uncover the Source of Development” (hereinafter referred to as the “Conference”). The event was held at Hebei Normal University, where Jack Ma, Chairman of Alibaba’s Board of Directors, attended and pledged comprehensive support for upgrading Hebei’s poverty-alleviation efforts and industrial development.

At around 1:30 p.m., Jack Ma, Chairman of the Board of Alibaba Group, toured the Technology-Driven Poverty Alleviation Exhibition alongside Hebei provincial leaders. During the event, a wide array of agricultural and food products were showcased, with Pang Yinlong, Assistant to the Chairman of Huikang Foods, introducing the Guyan beef hide wrap on site. “Mr. Ma, please try some of the beef!” After sampling it, Jack Ma expressed full approval, remarking, “It’s absolutely delicious!”

Jack Ma tastes

What exactly is the allure of Gu Yan Niu Tao Pi, a frozen ready-to-eat dish, that has even earned high praise from Jack Ma?

Intangible Cultural Heritage Products – Craftsmanship and Quality

Niutao Pi is a renowned local delicacy of Xinchengpu, dating back to the ancient State of Xianyu. Over four generations, from Wang Hebao to Wang Huijie, its artisans have tirelessly refined and perfected the recipe and production techniques. With a history spanning more than two centuries and a commitment to “artisanal craftsmanship,” it has been inscribed on the Intangible Cultural Heritage List. Tender yet firm, fragrant yet not greasy, it has become another iconic cultural symbol of the ancient city of Zhengding.

Gu Yan’s beef jerky is made from premium raw materials sourced from world-class ranches in Australia, Argentina, and other regions. The meat is primarily taken from the tender chest and belly areas of the cow, featuring a delicate balance of lean meat and connective tissue, rich nutritional value, and a fragrant, tender texture. The processing incorporates 18 carefully selected spices and undergoes eight rounds of quality inspection and twenty rigorous tests. Built on time-honored traditional recipes and refined with modern production techniques, this product is crafted without the addition of any preservatives throughout the entire process.

Deep-rooted corporate heritage; the Gu Yan brand is thriving.

Shijiazhuang Huikang Food Co., Ltd. was founded in 1993. Leveraging 25 years of expertise in processing and management for exports to Japan, the company launched the “Gu Yan” brand in 2015 and began expanding into the domestic market. In just three years, Gu Yan’s product line revenue surpassed RMB 200 million. Its flagship Tmall store leads the industry by a wide margin, while its offline distribution network now covers 20 provinces and three municipalities directly under the central government, with strong growth momentum across the board.

Wellcome Foods plans to exceed RMB 1 billion in operating revenue over the next five years and, starting in 2017, has invested RMB 360 million to build Guoyan Food Shijiazhuang Co., Ltd. According to reports, following the commissioning of Guoyan Food’s new facility, its plant layout, facilities and equipment, as well as its level of automation, all set industry benchmarks.

Gu Yan Food Tmall Flagship Store

Same quality, Gu Yan cowhide leather套

To become the leading brand of frozen ready-to-eat meals in China.

Guided by the corporate mission of “Bringing Benefits to the World, Promoting Health in Every Home,” Huikang Foods regards consumer food safety as its paramount responsibility and will continue to lead the healthy development of the food-processing industry.

Mr. Wang Huijie, Chairman of Wellcome Foods, stated: “With 25 years of experience in exporting to Japan and a strong edge in processing technology, Wellcome Foods is not only confident but also fully capable of ensuring that the leading Chinese brand for frozen ready-to-eat meals is born at GUYAN, grows at GUYAN, and is passed down through GUYAN!”

Source of the article: Hebei News Network

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