Hui Kang Food has been invited to participate in the CCTV program “A Bite of China (Season 4).” Chairman Wang Huijie proudly introduced our hometown delicacy—beef tripe.
[SUMMARY]:On August 21, the promotional event for “A Bite of China (Season 4),” jointly hosted by the General Manager’s Office of China Media Group and the Center for TV Series, Documentaries, and Films, and organized by China Vision Golden Bridge International Media Group, was held at the Media Center in Beijing.
On August 21, the promotional event for “A Bite of China (Season 4),” jointly hosted by the General Manager’s Office of China Media Group and the Center for TV Series, Documentaries, and Films, and organized by China Vision Golden Bridge International Media Group, was held at the Media Center in Beijing. The new season of “A Bite of China” makes a highly anticipated return and is set to air later this year.
Shijiazhuang Huikang Food Co., Ltd. was invited to participate in this promotion event.
Chairman Wang Huijie on Zhengding’s Specialty Products and Intangible Cultural Heritage Cuisine
Gu Yan introduced the Niu Tao leather goods and Zhengding’s Eight Great Bowls.
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“A Bite of China” has fueled the booming “food economy” of China by leveraging culinary wisdom and heartwarming food stories, creating a Chinese gastronomic map that resonates deeply with Chinese communities both at home and abroad—inspiring feelings of family and homesickness. For over a decade, its popularity has remained undiminished. Today, “A Bite of China” has become synonymous with Chinese cuisine, serving as a contemporary interpretation of “beauty” and “food” for the Chinese people. It defines the culinary landscape of China in the new era, helping more outstanding brands navigate the fiercely competitive market and jointly crafting a business blueprint for “beauty” and “food” in the digital age.
[Promotional Event for “A Bite of China”]
As a national-level media platform, China Media Group is a powerful, comprehensive international media giant with enormous influence. It enjoys inherent advantages in terms of reputation and authority, market impact, and dissemination reach, making it the premier platform for brand communication.
Weikang Foods has appeared multiple times on CCTV. The core significance of these appearances lies in setting an example for Chinese national brands, focusing on professional media resources to help enhance brand visibility, and building China’s influence in the pre-made meal industry.
[Outdoor Large-Screen Advertisement at Jingxin Building, Sanyuan Bridge, Beijing]
In the future, Wellcome Foods will continue to work closely with Guyan to pursue excellence and further enhance the quality of our products and services, creating even more high-quality offerings for consumers! At the same time, we will actively deepen our collaboration with CCTV in areas such as promoting corporate brand growth and building brand awareness and influence, jointly writing a new chapter for our brand.
![[Zheng Tu 32: Health Leadership] We warmly celebrate the 32nd anniversary of Huikang Foods and the successful completion of our 32-kilometer hiking event!](https://omo-oss-image.thefastimg.com/portal-saas/pg2026012120320140161/cms/image/1cc864bd-e396-426f-8ed1-24255a70409c.png "[Zheng Tu 32: Health Leadership] We warmly celebrate the 32nd anniversary of Huikang Foods and the successful completion of our 32-kilometer hiking event!")
![Gu Yan Pre-made Dishes Make a Stunning Debut at the 2022 Liangzhilong Ingredient Expo [Nationwide Major Investment Attraction]](https://omo-oss-image.thefastimg.com/portal-saas/pg2026012120320140161/cms/image/60b82303-51f5-473e-a950-9c98714b45d8.jpg "Gu Yan Pre-made Dishes Make a Stunning Debut at the 2022 Liangzhilong Ingredient Expo [Nationwide Major Investment Attraction]")
