The 2021 China International Fair for Investment and Trade shines with unparalleled charm, as Gu Yan presents its signature family banquet dishes to welcome business guests from around the world!-HuiKang Food

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Apr 30,2021

The 2021 China International Fair for Investment and Trade shines with unparalleled charm, as Gu Yan presents its signature family banquet dishes to welcome business guests from around the world!

[SUMMARY]:2021 China International Fair for Trade in Services

From April 30 to May 5, 2021, the 14th Shijiazhuang (Zhengding) International Small Commodities Expo—hereinafter referred to as the “Zhengbo Expo”—was grandly held at the Shijiazhuang International Convention and Exhibition Center. Guyan, a time-honored local food brand from the ancient city of Zhengding, joined exhibitors from across China and around the world as scheduled, lending its support and adding luster to this international event. During the expo, Guyan’s signature home-style banquet dishes made a stunning appearance, with more than ten best-selling items drawn from the eight major Chinese culinary traditions and celebrated classic recipes offered for free tasting. As the host, Zhengding extended a warm welcome to guests from near and far, earning widespread acclaim from domestic and international business visitors and achieving a dual win in both social and brand benefits.

Leading pre-made meal brand, Guyan Family Feast Dishes Shine at the 2021 China International Fair for Investment and Trade

On the first day of the Zhengbo Fair, Zhang Ye, Chairman of the Shijiazhuang Municipal Committee of the Chinese People’s Political Consultative Conference and Secretary of its Party Leadership Group, as well as Secretary of the Zhengding County Party Committee, personally visited the Guyan exhibition booth. After listening to a briefing on Guyan’s participation in the fair and gaining a thorough understanding of its home-catering cuisine products, Secretary Zhang encouraged Guyan to continue striving unremittingly toward its ambitious vision of becoming a leading brand in China’s pre-made meal industry.

As the only national key leading enterprise in agricultural industrialization in Zhengding, Shijiazhuang Huikang Food Co., Ltd.’s Guyan brand is a pioneering leader in China’s 2B+2C pre-made meal model. In recent years, Guyan has experienced rapid growth, with a clear strategic vision focused on the trillion-yuan pre-made meal market. The brand has precisely targeted both the home-prepared-meal and food-service-prepared-meal segments, seizing early market opportunities and achieving remarkable results.

Seizing the opportunity of the consumption upgrade era, Gu Yan Family Feast dishes make their grand debut.

Gu Yan has participated in the China International Food Expo for many consecutive years, and this year it made a grand appearance with its full lineup of family banquet dishes. The meticulously designed, large-scale, specially decorated exhibition hall became one of the event’s standout highlights. Located in Hall 8, Zone T21 of the Shijiazhuang International Convention and Exhibition Center, Gu Yan’s booth was bustling with visitors, as merchants and buyers flocked to sample the delicacies and place orders. The exhibit drew the attention of tens of thousands of attendees, who sampled over a thousand servings of its products, thereby boosting the success of the expo and marking the beginning of Gu Yan’s journey to culinary acclaim with its family banquet cuisine.

The strong interest in Guyan’s products at the China International Food Expo underscores the fact that food, as the foundation of people’s livelihoods, is a basic necessity. With the accelerating pace of modern life and the ongoing impact of the pandemic, pre-made meals have emerged as a convenient and hassle-free choice for more consumers, giving rise to a vast untapped market. As one of China’s leading pre-made meal brands, Guyan has swiftly moved to launch its “Guyan Family Feast” series, staying true to the brand ethos of “returning home for meals” and committing to providing consumers with convenient, safe, healthy, and delicious pre-made dishes. The company maintains rigorous standards across every stage—R&D, quality control, production, and logistics—meticulously ensuring product quality and striving for the ultimate flavor, so that every serving of Guyan Family Feast is a meticulously crafted, premium offering.

Gu Yan’s home-cooked banquet dishes feature signature local specialties such as Beef with Skin, Zhengding Eight Great Bowls, Sour Cabbage Fish, Hot Pot Chicken, Kung Pao Chicken, Pineapple Sweet-and-Sour Pork, Shushan Grilled Fish, and Buddha Jumps Over the Wall. With just a few simple steps, diners can effortlessly enjoy a full table of delicious meals, eliminating the hassle of preparing a lavish feast at home.

Continuous Success in Exhibiting Advances the Development of Guyan as a Leading Brand

For more than a decade, Gu Yan has partnered with leading industry players and diverse collaborators to co-host the prestigious China Pre-made Dishes Expo, showcasing the strength of China’s leading pre-made dish brand on the global stage.

Li Yongxin, General Manager of Wellcome Foods, said in a media interview: “In traditional Chinese culture, returning home for a meal represents the most authentic return to the essence of life. However, as the pace of life accelerates, even enjoying a proper home-cooked meal has become a challenge. Guoyan Family Feast Cuisine addresses this very social issue and unmet market need by championing the brand philosophy of ‘Return Home Often to Eat,’ encouraging people to enjoy safer, more nutritious meals at home. Guided by this philosophy, we have developed convenient, pre-prepared dishes tailored for home consumption. At this year’s China International Fair for Investment and Trade, we are showcasing our latest R&D breakthroughs in the Family Feast Cuisine series, along with our most attractive sales policies. By leveraging the CIFTIS platform to raise awareness and enhance the brand’s influence, while fostering deeper exchanges with domestic and international enterprises, we have reaped significant benefits.”

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