2021 Beijing Foodservice Procurement Expo: Guyan Highlights Mainstream Trends in the Pre-made Meal Industry-HuiKang Food

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Apr 25,2021

2021 Beijing Foodservice Procurement Expo: Guyan Highlights Mainstream Trends in the Pre-made Meal Industry

[SUMMARY]:Gu Yan Meal Kits at the 2021 Beijing Foodservice Procurement Expo

Gu Yan meal kits are in 2021 Beijing Food and Beverage Procurement Expo

4 month 21 Day, Beijing Yichuang International Convention and Exhibition Center A The museum is packed. A58 The Gu Yan Foods booth is already packed with attendees… This is 2021 At the Beijing Foodservice Procurement Expo, a noteworthy scene is unfolding: Shijiazhuang Huikang Food Co., Ltd., a nationally recognized leading enterprise in agricultural industrialization from Hebei Province, is showcasing its brand “Gu Yan” at the event. The company is debuting a range of new products, including Gu Yan meal kits and pre-made dishes, offering catering and hotel buyers from across the country safe, healthy, delicious, and reliably consistent ready-to-eat meals.

At the Beijing Food Procurement Expo, products such as Guyan Meal Kits, Guyan Pre-made Dishes, and Guyan Whole-Cut Steaks were showcased. The debut of the products has sparked intense interest, with long lines forming at the GuYan exhibition booth for product tastings and a steady stream of foodservice buyers taking seats to discuss partnerships. GuYan’s R&D engineers demonstrated on-site how GuYan foods are prepared, while buyers observed the entire process—from food preparation to plating—and sampled the products firsthand. Through these tasting sessions and discussions with GuYan’s business managers, attendees gained a comprehensive understanding of the exceptional taste and convenience that define GuYan’s offerings.

At the exhibition venue, Director of the GUYAN Pre-made Dishes Division Also accepted CCTV In an interview for the “Artisan Spirit of a Great Power” program, he outlined the brand’s development journey and highlighted the vast market potential of Guyan’s pre-made meal offerings. As one of the earliest domestic brands to enter the pre-made meal sector, Guyan has, over many years of growth, consistently ranked among the top sellers in the industry for its meal-kit products, earning widespread favor from restaurant and food-delivery clients. Moreover, Guyan’s pre-made meals are now expanding beyond the northern market and steadily gaining traction nationwide.

Gu Yan’s parent company, Shijiazhuang Huikang Food Co., Ltd., is located in the Zhengding Area of the China (Hebei) Pilot Free Trade Zone and is a national key leading enterprise in agricultural industrialization. The company possesses 30 With over a decade of experience in food production and processing, the company offers more than 100 products, including Guyan Meal Kits, Guyan Ready-to-Cook Meals, and Guyan Whole-Cut Steaks, catering to both the operational needs of foodservice clients and the everyday requirements of households.

Shijiazhuang City Wellcome Foods Co., Ltd. owns 500 An acre-scale cooperative vegetable cultivation base rigorously controls quality at the source and conducts stringent inspections, establishing a traceability system that spans from farm to table. The new Huikang factory has 8 Production workshop building, 10 More than ten automated production lines, 6668 Large cold storage facility in square meters, 3 A refrigeration plant capable of producing various products daily. 160 tons, annual output value 40 hundred million yuan. The Wellcome R&D team comprises highly educated professionals in food science and nutrition, as well as numerous Grade-A chefs, with annual R&D investment exceeding a certain percentage of total sales. 8% , the contribution rate of new products is 40% That's all.

Strong manufacturing and R&D capabilities have propelled the rapid growth of the GuYan brand. Currently, GuYan meal kits have penetrated markets across the country. 190 In each region, online e-commerce platforms achieve full-network coverage, while offline channels implement omni-channel marketing. OEM OEM orders have surged, driving stellar performance, with annual sales growth reaching 60% To sum up, the GuYan brand has taken first place on the Tmall platform and ranks among the top in offline sales.

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