Wellcome Foods Makes Its Debut at the 2020 Weinan Agricultural Products Processing Industry Expo-HuiKang Food

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Nov 19,2020

Wellcome Foods Makes Its Debut at the 2020 Weinan Agricultural Products Processing Industry Expo

[SUMMARY]:On October 24–25, the 7th Yellow River Golden Triangle Investment Cooperation and Exchange Conference and Weinan Agricultural Products Processing Industry Expo (hereinafter referred to as the “Conference”) was held in the Weinan Economic and Technological Development Zone. Huikang Food Company exhibited alongside more than 200 renowned domestic enterprises in the agricultural products and food processing sectors, presenting attendees with a feast of culinary delights and cultural experiences.

On October 24–25, the 7th Yellow River Golden Triangle Investment Cooperation and Exchange Conference and Weinan Agricultural Products Processing Industry Expo (hereinafter referred to as the “Conference”) was held in the Weinan Economic and Technological Development Zone. Huikang Food Company exhibited alongside more than 200 renowned domestic enterprises in the agricultural products and food processing sectors, presenting attendees with a feast of culinary delights and cultural experiences.

Leveraging the exhibition opportunity Leading Enterprises Enter the Southwest Market

The conference was co-hosted by the Shaanxi Provincial Department of Agriculture and Rural Affairs, the Shaanxi Provincial Department of Commerce, and the People’s Government of Weinan City, with prominent provincial and municipal leaders in attendance. This event is unprecedented in scale and far-reaching in impact. Shijiazhuang Huikang Food Co., Ltd., as a national key leading enterprise in agricultural industrialization, wholeheartedly supported the conference—both by contributing to the robust development of the local agricultural products exhibition and trade industry and by marking a significant step forward for the GUYAN brand in entering the Southwest Chinese market.

Delicious and easy to make Gu Yan’s Pre-made Meal Expo Booms in Popularity

Shijiazhuang Huikang Food Co., Ltd. showcased its best-selling Guyan ready-to-cook meal series at this exhibition, demonstrating to attendees and online viewers the modern production processes behind products such as Guyan Beef in Pastry, Hot Pot Chicken, and Large Chicken Cutlets, as well as their convenient and quick preparation methods. Huikang’s R&D engineers prepared delicious dishes on-site, presenting the finished Guyan ready-to-cook meals up close for visitors to see, learn about, and sample. The appeal of Guyan’s ready-to-cook offerings drew large crowds, with the company’s exhibit hall experiencing consistently high foot traffic throughout both days of the event.

“This time, we’re showcasing Guyan’s best-selling ready-to-eat meal products,” said the exhibition director of Shijiazhuang Huikang Food Co., Ltd. “Our primary goal in participating in this expo is not sales; rather, we aim to leverage the event as a platform for brand promotion. We hope to capitalize on the expo’s reach to introduce Guyan’s ready-to-eat meals to exhibitors and attendees, thereby increasing awareness and understanding among customers and consumers of how convenient, quick, and delicious these products are.”

Over the past couple of days, our Wellcome showroom has seen a steady stream of visitors coming to browse and sample our products. Customers have consistently praised the preparation methods and mouthwatering flavors of items such as beef tripe wraps, hot-pot chicken, and large chicken cutlets. Meanwhile, our showroom has also generated exceptionally high viewership for our online livestreams! This strong consumer endorsement underscores the significant market potential in Shaanxi Province and bolsters our confidence as we expand into the Southwest Chinese market.

Targeting the household market The Gu Yan brand has experienced rapid development.

As living standards rise, people’s demand for gourmet food has also evolved. While taste and nutrition are important, convenience and speed have become even more crucial. This demand has gradually brought pre-made home meals into the public eye, winning the favor of an ever-growing number of consumers. Guyan’s pre-made dishes are crafted using state-of-the-art food processing technologies that seamlessly blend time-honored culinary techniques with cutting-edge modern methods, ensuring authentic, traditional flavors. After production, rapid freezing is employed to lock in nutrients and maintain superior texture and taste. Once purchased, consumers need only briefly heat the dishes at home to enjoy a delicious, restaurant-quality meal.

Guoyan pre-made dishes, which can meet modern consumers’ demands for simple, quick, and delicious meals, were introduced in Launched in 2015, the company has since developed a multi-channel sales strategy spanning e-commerce, distribution networks, and supermarket chains, with a sales footprint covering 23 provinces nationwide and steadily growing consumer acclaim. To swiftly capture the national market and realize its vision of becoming China’s leading brand in the pre-made meal sector, Huikang Foods invested RMB 450 million in the first phase of a new factory, which officially began operations in September 2020, thereby bolstering its ability to meet the robust demand for pre-made meals in the domestic market.

At a time when global trade is facing headwinds, Wellcome Foods actively participates in a wide range of specialized agricultural and food exhibitions, showcasing vast opportunities for growth. Looking ahead, Wellcome Foods will leverage gastronomy as a platform for exchange, forging broader international partnerships and collaborations to drive high-quality development across the agricultural and food-processing industries.

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