New Environment, New Starting Point, New Journey—The Grand Celebration of Huikang Foods’ Relocation to Its New Administrative Building Comes to a Successful Close-HuiKang Food

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Jul 01,2020

New Environment, New Starting Point, New Journey—The Grand Celebration of Huikang Foods’ Relocation to Its New Administrative Building Comes to a Successful Close

[SUMMARY]:With the joyous move to new premises comes a fresh start and the promise of a bright new chapter. On June 30, 2020, Huikang Foods held a grand relocation ceremony for its administrative building at the company’s new site in the China (Hebei) Pilot Free Trade Zone in Zhengding. That morning, the resounding crack of firecrackers symbolized the company’s thriving momentum, filling every employee with immense excitement and jubilation. The move to the new office building marks the beginning of a brand-new chapter in the company’s development, underscoring Huikang Foods’ confidence and commitment to future growth. Founded in 1993, Huikang Foods has enjoyed more than two decades of strong sales in overseas markets. In 2013, the company officially launched the GUYAN brand to enter the domestic market—and in just a few

Celebrating a momentous move and a fresh start, we embark on a new chapter with ambitious aspirations. On June 30, 2020, the grand relocation ceremony for the Huikang Food Administrative Building was held at the company’s new facility in the China (Shijiazhuang) Free Trade Zone in Zhengding, Hebei Province.

On that morning, the loud bursts of firecrackers symbolized the thriving momentum of Huikang Foods’ business, filling every colleague with immense excitement and joy! The move to the new office building marks the beginning of a brand-new chapter in the company’s development, demonstrating Huikang Foods’ confidence and commitment to future growth.

Wellcome Foods was founded in 1993 and has enjoyed strong sales in overseas markets for more than two decades. In 2013, the company officially launched the GUYAN brand to enter the domestic market and, within just a few years, achieved impressive sales performance.

To date, the GuYan brand has established an online distribution network centered on platforms such as Tmall, JD.com, and Pinduoduo; an offline distribution network primarily served by distributors north of the Yangtze River; a supermarket channel featuring major chains like Beiguo Supermarket, Pangdonglai Supermarket, Yonghui Supermarket, and Meishilin Supermarket; community-based sales channels led by Xingsheng Youxuan and Meicai; convenience-store channels represented by 36524 and Suning Xiaodian; and WeChat-based e-commerce and social-group channels anchored by CGTN Mall and other platforms.

Moreover, the company has successively obtained certifications in food safety, including ISO 9001 Quality Management System certification and HACCP system certification. At the same time, thanks to its robust corporate strength, the company has been recognized as a national-level “High-tech Enterprise” and a “National Key Leading Enterprise for Agricultural Industrialization.”

The new Huikang factory has a total floor area of 47,899 square meters, encompassing a food testing center, an R&D center, a cold-chain warehouse and production-processing workshops, as well as temperature-controlled warehouses, thereby doubling both its scale and production capacity.

The new factory will have a total production capacity of 120 metric tons per day, covering a wide range of product categories including frozen ready-to-eat meals, ambient-temperature ready-to-eat meals, quick-frozen sauces, ambient-temperature sauces, self-heating rice, and self-heating hot pots. The facility is equipped with more than ten automated production lines, with an annual output value expected to reach RMB 2 billion. According to reports, Huikang Foods’ new factory is currently the largest and most highly automated ready-to-eat meal production facility in China.

The new factory’s state-of-the-art production lines and high-standard manufacturing environment will elevate our product quality to a new level. At the same time, the automated production process will significantly reduce manufacturing costs, substantially enhancing the overall competitiveness of Wellcome products and providing robust support for our sales team to rapidly expand market presence.

In its new operating environment, Wellcome Foods will adopt a fresh approach and uphold even higher standards, leveraging first-class office facilities to drive world-class operations and management, build a premier brand image, and deliver outstanding growth performance. The company will remain committed to providing consumers with professional, safe, healthy, and delicious meals, with a focus on “convenient cooking” to enhance the quality of life for Chinese consumers.

Looking ahead, Huikang Foods will forge closer partnerships and explore collaborative opportunities across a broader range of sectors with customers from all walks of life. Upholding our core values of “excellence, simplicity, pragmatism, and innovation,” we are committed to building a leading Chinese brand in the ready-to-eat meal category—one that earns consumers’ trust and fills our employees with pride. With our new facility now operational, we embark on a fresh journey, advancing toward our strategic objectives and striving for even greater success!

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